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Brad Barbeau explains why a healthy website can get better traffic.
Site Health is mainly calculated on technical issues of your site – like page loading speed, broken links, attributes of backlinks – that are difficult to see simply by viewing your site. But they affect your user’s experiences on your site, and Google wants to direct search traffic to sites that have great user experiences. Site Health is also affected by measures of how “crawlable” your site is – how easy it is for Google (and other search engines) to read and index your site. This is basic to getting a good
Site Health is calculated based on the issues Semrush finds during its crawl. We add some other measures to the Semrush report, checking for some basic structure and content-related issues that affect your website user experience and search performance. These include
The Site Health issues are weighted in three main categories:
The more dangerous errors (such as broken internal links) contribute to your Site Health score more than warnings.
Notices (like external links with nofollow attributes) do not impact the score at all since they’re not usually indicative of any error, but they are included to keep you fully informed on your site’s foundation.
Not all errors and warnings are weighted the same. In general, the more critical an error is to the website, the more impactful it is to Site Health score.
So, there could be a case where a specific warning has a 10-fold weaker effect than a specific error.
Examples of critical issues include:
When we provide you with a Site Health Report, we include recommendations for actions that will raise your Site Health Score, along with the priority for each action. Following these recommendations, starting with fixing errors, then addressing warnings, and finally reviewing notices for ideas for improving your site health, will keep your site in “tip-top” shape.
One awesome thing about Site Health is that we will also show you the average Site Health of the top-10% of websites on the Internet. We can also provide you a comparison to other sites in your industry, and even compare your site score directly with the Site Health score for key competitors (not included in the free version, of course!).
On-Page SEO consists of a lot of different tasks, and a boost in rankings generally comes when you combine great website health with other SEO efforts like link building and content marketing.
There is no direct relationship between the technical quality of the site and the rankings because the ranking happens at the page level. For example, if a page takes a long time to load, then this can become a negative signal for the ranking of such a page. Nobody wants to wait very long to get information that they can quickly take from other pages. With slow pages, your visitors will simply leave.
Site Health is based on lots of errors and warnings. Notices, however, are not included in the calculation but can indicate opportunities for further improvements.
Perhaps your site has poor link architecture and search bots and users cannot easily find a lot of pages. This is a reason to reconsider your approach to internal linking.
You can make changes that can lead to the spread of Page Rank across the pages of the site, which will lead to an increase in rankings.