Leveraging e-Word of Mouth to Create Buzz for Your Brand

Professor Jenny Lin

This month we explore Site Optimization, Dr. Jenny Lin, Assistant Professor of Marketing professor at CSU Monterey Bay. Dr. Lin is a fabulous teacher and researcher in consumer response. She teaches the Integrated Marketing Communications course at CSUMB, which focuses on digital marketing tools, and is co-teaching special seminar courses on digital marketing with Brad Barbeau.aka Site Health. Strategies for making your website faster and more consumable make it a better experience for your users – and also boosts your SEO. We’ll examine the components of site health, tools for assessing site health and techniques to make and keep your site healthy. After all, a healthy site is a productive site!

Part 1

Part 2

Part 3