Leveraging e-Word of Mouth to Create Buzz for Your Brand

This month we explore Site Optimization, Dr. Jenny Lin, Assistant Professor of Marketing professor at CSU Monterey Bay. Dr. Lin is a fabulous teacher and researcher in consumer response. She teaches the Integrated Marketing Communications course at CSUMB, which focuses on digital marketing tools, and is co-teaching special seminar courses on digital marketing with Brad Barbeau.aka Site Health. Strategies for making your website faster and more consumable make it a better experience for your users – and also boosts your SEO. We’ll examine the components of site health, tools for assessing site health and techniques to make and keep your site healthy. After all, a healthy site is a productive site!