The 21CM Digital Marketing Team

21CM Digital Marketing helps companies grow profitably.  We are entrepreneurs in spirit, helping startups and growing companies define their businesses, find a profitable growth path, and design and implement digital marketing to engage their audience and convert sales.

21CM helps companies to compete in a virtual, digital world where the practice of marketing follows 21st-century methods, not the outdated methods of the 20th century. We have the digital marketing solutions you need!

Brad Barbeau, MBA, Ph.D., Founder

Brad Barbeau, Ph.D., is passionate about helping entrepreneurs turn their dreams into successful companies.
In addition to founding Ascend Business Design and Development/21CM Digital Marketing, he is Professor of Entrepreneurship at the CSU Monterey Bay College of Business and Executive Director of the Institute for Innovation and Entrepreneurship Development (iiED) at CSU Monterey Bay.
As a professor, Brad teaches new venture design, new venture formation, and entrepreneurial finance. As Executive Director for the iiED, he trains entrepreneurs and advises entrepreneurial ventures.
With Ascend Business Design and Development, Brad helps startups and growing companies create and implement marketing and financial strategies to achieve and sustain profitable growth.
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Anjika Grinager, Designer

As Design Guru at Ascend Business Design and Development, Anjika Grinager assists companies with developing and presenting their corporate culture through mindful design.
She creates integrated design and content that presents compelling value propositions to potential clients and customers. Good design is an ongoing process that can be measured and improved through reviewing analytics and audience engagement.
She joins the Ascend team in designing and developing comprehensive and integrated marketing strategies for clients.
Anjika believes that any company can be a social enterprise and encourages companies to explore how they can build their brand through effective collaboration with the communities they serve.
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Kennedy Marshall Social Media Specialist

Kennedy Marshall is 21CM Digital Marketing's Social Media Specialist. She graduated from California State University with her bachelor's in business administration and an emphasis in marketing. She currently works for SOL SISTER, LCC. by Blogger, Mikayla Shocks. Her role at SOL SISTER includes, social media management, designing ad campaigns, recruiting ambassadors, coordinating photoshoots, wholesaling, and assisting with the brand's launches. Kennedy is passionate about helping brands grow on all social media platforms, running successful advertising campaigns, and driving traffic to small businesses.
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Bridget Cotton, Social Media Specialist

Bridget Cotton is a Social Media Specialist for Ascend Business Design and Development. She is currently earning her Bachelor's Degree in Business with an emphasis in entrepreneurship at California State University, Monterey Bay. Bridget is certified in Google Ad Search and Google Measurement.

Bridget is also the Program Coordinator for the CSU Monterey Bay chapter of GetVirtual, a student organization that works with companies impacted by the COVID-19 emergency to help them develop a strong digital presence.
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Pernille Dahl, Web Developer & Analyst

Pernille Dahl is a Web Developer & Analyst at Ascend Business Design and Development. She is a graduate of California State University Monterey Bay with a Bachelor of Computer Science, and a minor in Web Design. Pernille’s responsibility stack at Ascend is to optimize SEO ranking and increase traffic to our client’s website and develop customized and optimized websites cooperating with Ascend Web Designer. Pernille is also working as a Project Manager/Web Developer for GetVirtual and Web Developer for CSUMB College of Business Institute for Innovation & Economic Development.
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Lynnette Lathrop, Project Manager

Before moving to the central coast of California, Lynnette obtained associate degrees in Social and Behavioral Sciences, Humanities, and Business Administration from Pasadena City College. She received her B.S. in Sustainable Hospitality Management with a concentration in Sustainable Hotel, Resort and Event Management from California State University, Monterey Bay's College of Business in 2018. Her background includes academic research, hotel and resort management, revenue management, event management, and project management. Lynnette is also coordinator for the Startup Monterey Bay Launchpad, an incubator in the CSUMB College of Business Institute for Innovation & Economic Development.
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Bridget Hogan, Digital Advertising Specialist

Bridget Hogan is the Digital Advertising Specialist at 21CM Digital Marketing. She is a recent graduate from CSU Monterey Bay, where she earned her Bachelor’s Degree in Business Administration with a concentration in Marketing. She has certifications in Google Ads for Search, Display, and Measurement. In her free time, she enjoys tending to her collection of 35+ houseplants.
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