Startup Investment & Community Capital Expo

desktop version of website

Project Brief

Startup Investment and Community Capital Expo is a yearly event in the Monterey Bay region that brings together investors and emerging companies.

Traditionally a live event, SICC needed a website that could accommodate a complex schedule of investor panels and company pitches in real-time for a large audience. 

Additionally, they needed a virtual “tradeshow” to feature the pitching companies and the ability to support networking by attendees.  

Website Requirements

  • Deliver live sessions and recordings of previous sessions
  • Deal with a complex and tightly managed schedule
  • Provide networking opportunities for participants
  • Create an immersive experience which mimics a live event, with dedicated “rooms” and a virtual trade show
tablet version of website
photo of a cell phone


  • Integrated live streams within the site
  • Use of multiple live stream channels 
  • On-site peer-to-peer chat
  • Integrated Zoom rooms
  • Mimicks a trade show layout and experience

Project Highlights

Live Stream Webinars

screen shot shows webinar integration
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Embedded live webinars and recorded sessions within the same virtual room. Recordings of past sessions are embedded immediately after session completes so the user knows where to find the session, whether it is live or previously recorded.

Elegant and Efficient Use of Space

Virtual business cards display company information on both sides, revealed on hover.  Live links lead to dedicated company pages.

Pitching Companies

Virtual Trade Show

screen shot shows expo hall
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Expo Hall for Featured Companies

The site provides a space to showcase companies, sponsors, and media partners. 

Users can browse through the Trade Show “floor” and visit the virtual booths by clicking on the company name.  

Color-coding facilitates easy visual scanning for information.

Dedicated Company Pages

Each company and sponsor had a customized page to communicate its mission, provide an overview and make videos and downloadable documents available to users and investors.

A company booth screen shot
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