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Nece's Gluten Free Baked Goods
Project Brief
Nece’s Gluten Free Baked Goods needed a complex e-commerce website that would streamline their ordering process by allowing users to customize their orders within the website. Nece’s offers a wide variety of gluten-free baked goods along with build-your-own cakes and cupcakes with multiple options.
Nece’s wanted a new, modern design to replace a template site from a free web-building service. Nece’s needed their website to integrate with their social media to help build the gluten-free community in the Monterey Bay region, offering support and education.
Challenges
- Build-your-own cakes and cupcakes with multiple options
- Integrate with Social Media
- Allow newsletter sign-ups
- Present a wide variety of gluten-free baked goods in an engaging manner
- Allow users to schedule delivery times
Solutions
- Strategic use of WooCommerce e-commerce platform with the support of third party plugins streamlined the ordering process for this options-rich website
- Outbound links to Nece’s social media accounts help expand their followership
- Custom newsletter form integrated with the client’s Mailchimp makes growing their subscriber list easy ad efficient
- Custom product category pages and archives highlight professional photography for an engaging experience
- Product detail pages mimic recipe cards reinforcing the the feel of a custom bakery
- Alternative products listed in the sidebar encourage upselling and cross-selling
Project Highlights
E-commerce
- In today’s business environment, customers increasingly expect food and beverage businesses to have a website with online ordering capabilities.
- Visibility of products, order options, and an online ordering system is key to fulfilling this need.
- Product variations allow for a wide array of options, allowing customers to fully customize their orders.
Enabled Custom Orders
Multiple product variations allow customers to build one-of-a-kind cakes and cupcakes all within the online store.
Customers can leave additional order notes for clarity and can choose a delivery date in the shopping cart.
Customized “About Us”
For this website, we presented Nece’s “about us” information in the form of a letter to their customers for a welcoming feel. We built a layout that mimics a hand-drawn note and included handwritten tilted font for a sense of intimacy.
Customers Choose Delivery Date
An easy calendar-based field in the checkout allows the customer to select the most convenient delivery date.
Nece’s Gluten Free can control the days delivery is allowed and set the necessary lead time from within the website.
