Nece's Gluten Free Baked Goods

desktop version of website

Project Brief

Nece’s Gluten Free Baked Goods needed a complex e-commerce website that would streamline their ordering process by allowing users to customize their orders within the website. Nece’s offers a wide variety of gluten-free baked goods along with build-your-own cakes and cupcakes with multiple options.

Nece’s wanted a new, modern design to replace a template site from a free web-building service. Nece’s needed their website to integrate with their social media to help build the gluten-free community in the Monterey Bay region, offering support and education.


  • Build-your-own cakes and cupcakes with multiple options
  • Integrate with Social Media
  • Allow newsletter sign-ups
  • Present a wide variety of gluten-free baked goods in an engaging manner
  • Allow users to schedule delivery times
picture of a tablet with Nece's Gluten Free Baked Goods website displayed
photo of a cell phone with Nece's Gluten Free baked goods displayed


  • Strategic use of WooCommerce e-commerce platform with the support of third party plugins streamlined the ordering process for this options-rich website
  • Outbound links to Nece’s social media accounts help expand their followership
  • Custom newsletter form integrated with the client’s Mailchimp makes growing their subscriber list easy ad efficient
  • Custom product category pages and archives highlight professional photography for an engaging experience
  • Product detail pages mimic recipe cards reinforcing the the feel of a custom bakery
  • Alternative products listed in the sidebar encourage upselling and cross-selling

Project Highlights


bake shop screen shot
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  • In today’s business environment, customers increasingly expect food and beverage businesses to have a website with online ordering capabilities.
  • Visibility of products, order options, and an online ordering system is key to fulfilling this need.
  • Product variations allow for a wide array of options, allowing customers to fully customize their orders.

Enabled Custom Orders

Multiple product variations allow customers to build one-of-a-kind cakes and cupcakes all within the online store. 

Customers can leave additional order notes for clarity and can choose a delivery date in the shopping cart.

custom order interface
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Customized “About Us” 

a screenshot from Nece's website

For this website, we presented Nece’s “about us” information in the form of a letter to their customers for a welcoming feel. We built a layout that mimics a hand-drawn note and included handwritten tilted font for a sense of intimacy.

Customers Choose Delivery Date

An easy calendar-based field in the checkout allows the customer to select the most convenient delivery date.

Nece’s Gluten Free can control the days delivery is allowed and set the necessary lead time from within the website. 

Deliver date interface
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